How e-commerce supports African business growth
Africa has one of the most digitally connected populations on the planet, with 400 million internet users. Sacha Poignonnec, cofounder and co-CEO of Jumia, Africa’s largest internet group, discusses why the e-commerce opportunity in Africa is so great for companies large and small in this interview with McKinsey’s Georges Desvaux. An edited transcript of his remarks follows. Africa’s big appetite for e-commerce From the outside, you look at Africa, you read the news, and you think it’s going to be very difficult—everything is going to be very difficult. We started the business in Lagos, and on the first day we had consumers buying mobile phones. IRead More →